![]() ![]() A QR Code placed on product packaging can deliver a video on how to use or assemble the product properly. For example, a QR Code on a drink can can direct consumers to a list of ingredients or give them the ability to order more. QR Codes are great because of their ability to correctly and on demand deliver contextually specific content. Did you see one pop up on the TV screen during the Macy’s Day Parade? How about the Super Bowl? If you haven’t noticed them around, just start looking. If you haven’t noticed, QR Codes are popping up just about everywhere and are quickly becoming a part of everyday life. That brings me to one feature of Google Lens that I think is really great its ability to read QR Codes. With the incredible rate of technological advances we’ve witnessed over the last 10 years, it seems we are becoming a bit jaded and just don’t like to wait or be pointed in the wrong direction. When I pointed at a can of Polar Seltzer water, Lens returned the trailer for an upcoming Netflix movie named “Polar.” These discrepancies were a bit surprising and if the premise and general functionality of the app wasn’t so mind blowing, they would have been annoying. For example, when I pointed my camera at the steering wheel of my car, the results identified the brand correctly but offered me information on a different model. When I pointed it at a single serve bottle of a little known brand of liquid pain reliever that I got in a bag of gifts from a local charity swim last year, it came back with the exact item. ![]() When I pointed at the business card of our local cheese shop, a single location, family retailer, Lens picked it up immediately and pointed me to their website. ![]() I have easily spent hours pointing my camera at things to marvel at the results. The very fact that Google Lens identifies just about any object you point your cell phone camera at and then delivers content about that object is pretty remarkable, and just a little bit scary if you stop to think about it.What makes Google Lens so great, and bodes well for its broad adoption is that it is fun, bordering on addicting. However, for those that do use them (such as myself), this might be one of the best quality of life improvements in Android 13 that we've seen so far.Google Lens is an awesome example of an app that employs artificial intelligence for the benefit of a wide consumer audience. If you don't find yourself ever using QR codes, then feel free to switch it off and remove the quick setting toggle. Making them easier to interact with and to scan is only a benefit, especially given that it appears to be very much an optional feature to enable. Restaurants also make great use of them currently, and there are a ton of other uses too. QR codes are used for all kinds of things, and they're even used in Android for sharing the likes of a Wi-Fi access code. Android Police also recently learned of a new tap-to-transfer feature for media in Android 13. This would be a much more intuitive way of being able to scan QR codes than the current system and would make it a whole lot easier process in general. In the screenshots, there's an option to "show QR scanner" on the lock screen, and a reference is also seen in the quick settings in the form of its own toggle. A "trusted source" reached out to our friends over at Android Police, providing them with screenshots of how the new feature works. ![]()
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